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Typography is the design and style of words or letters.
I've researched a few typographers in this project, and I found Alan Fletcher's work to be the most inspiring. This is the second time I have influenced him in a project, the last of which was in my WWF Rebranding project. Within this one, I have found his work useful in the way he visually portrays the typography. This made the type more interesting as a whole to look at and, because I am good at analysing words and phrases, I thought I could use this in my own designs.
On the right is an example of his work. As you can see he manipulates the type based on what the words say: he has written 'Manhattan' tall and narrow to suggest the Manhattan skyline.'Every artist was first an amateur'
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'artist' to portray my own journey in the quote.
Experiment 2: Influenced by Stina Persson's grungy and urban style
I did these experiments using flour and cocoa. The drop-shadow idea worked the best as it gives a defined contrast between artist and amateur, which has no drop shadow. The powdery effect gives the impression of spray paint almost. I submitted these last two outcomes for an interim critique in college and my peers found them to be very effective, so I will adapt them for one of my final quotes,
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