My Alan Fletcher Influences

My last post explained why I liked Alan Fletcher's work, so this one will

include my own work which is influenced by his style.

LEAVES

The first texture which came into mind when I thought: 'nature', was leaves. I collected various leaves from my garden and printed a hand print on top of them with white poster paint (again, influencing Fletcher's techniques.) I did this to try and visualise the concept of harmony between humans and the environment.

Unfortunately, the print didn't show up very well on this idea so I didn't use it.

I sandwiched some leaves between my sketchbook pages and cut out shapes so the images would appear to be ocmposed of leaves. I did a panda paw print here to convey a link to the original WWF logo. I think this texture looks nice and works well because it combines the plant and animal world.

I used the same technique here with these type experiments. When looking at them collectively, I am more drawn to the curvy style rather than angular because it seems more welcoming and friendly. I also think tha the spearated letters works bettwe because it emphasised the texture more.

Overall, this experiment was very successful but I think it is more effective on imagery.

BARK

I moved on to looking at bark as a texture. This turned out to be a happy accident as I didn't plan on this heart shape (made out of bark) to split into two pieces. But this helped me get the idea to make one symbolise a footprint and the other, a paw print. I really like how the texture underneath adds more effect and realism to the image. In general, I think the image is clear in demonstrating how we help animals and the environment through the WWF.

Because of its effect, I decided to use this imagery for my final rebranded logo. This is the first draft of it (as I experimented with various layouts of rough digital versions of the image.) I placed the bark texture behind it to add depth to it. This not only influences Fletcher because of the texture, but it also influences another artist called Kristen Nikosey, as she created movement in her paintings through lines.