Alan Fletcher

So, part of our rebranding project was to research 4 artists and take influence from then where appropriate. I did this, and found that I could influence some, but I took most influence from Alan Fletcher.

Alan Fletcher is a graphic designer, who founded a company called Fletcher/ Forbes/ Gill, who had big-name clients such as Penguin Books and Pirelli. During his career, Fletcher has written two Graphics books regarding visual thinking.

Of Course, being a project to do with rebranding a logo, Fletcher himself also did some logo work:

These three logos were designed by Fletcher, and I can see that he favours the use of type manipulation instead of imagery for his logos. My favourite logo out of these is the logo for the Victoria & Albert museum. I like it because Fletcher has used a simple technique by manipulating the crossbar of the A into being part of the ampersand.

These are a couple of examples of Fletcher's graphics work. With both images, it can be seen that he uses texture for realism or impact on viewers (wet paint, and tree respectively.)

The tree image caught my eye the most, as it is composed of thumbprints to symbolise the leaves. There is a childlike quality behind it as well. I found that both of these qualities could be used in my WWF logo as one of their services involves helping the environment, but they also invite the younger generation to help out as well.

Because of these things, I found Fletcher's style easy to influence with my design ideas.