WWF Rebranding

Well yet another new project! This one involves rebranding a companie's logo!

Admittedly, it took me quite a while to decide which logo to do... all I knew was that it had to be an acronym, so like HMV, or ABC, or ITV... you get the idea. Well, eventually I decided to rebrand the WWF logo, which currently looks like this: 

Yes, I know the panda is cute, but this gives the impression that WWF is all about animals... Well that is wrong. The WWF are all about conserving natural habitats, national parks and rainforests. They promote sustainability and raise awareness for climate change- a very green future..

Well, this logo tells a different story. It is black and white, the default colours for most programmes, which doesn't make it stand out! And that is why Mr Panda has to get out of the logo. There is no illustration or colour to show the environmental side of the company at all, which could be a problem...

This logo hints that they are solely about the animal adoption idea, but this is no longer a unique thing. Lots of companies do the same thing so to make it unique, WWF needs to expose its other ideas and aims!

Find out more at www.wwf.org.uk