Monday, 7 January 2013

Excessive Consumerism in Fashion

Well, here we go on a new set of projects... eek! Love, love, love the sound 
of this one: creating a poster on an ethical fashion issue.

My given topic - Excessive Consumerism

Okay, I know this post seems a little boring and I'm sorry but it needs to be done! So basically 'excessive consumerism' here means how we,as people... (more likely us girlies though) seem to be obsessed with keeping in the latest fashion and buying as many new clothes as we can whenever a new trend or collection is launched.


This need we feel could come from the social pressure of keeping in style when around your friends or peers to feel accepted. This could affect anyone, but granted the pressure will be worse upon teenagers in particular.


Many shops have cottened on to this, and therefore they exploit this pressure by releasing new clothes every few weeks, which eventually turn into must-have items, creating a boom for the economy because everyone knows these items will be replaced with more new things next month! ... Yes, I suppose it's good for the economy, but this is how we individually run out of money and struggle to pay debt and bills etc.. Fashion pressure! 


Primark in particular is a source of excessive consumerism because of their cheap prices! They copy designer trends at a lower cost for us regular people who can't afford designer stuff, how sweet of them, right? Wrong! Because whilst low prices is appealing to us, as consumers, it makes us feel like it's safe to excessively buy clothes we don't even need. That's how they get you! Low prices. 
As well as this quality of making us feel like we aren't spending much, don't forget that Primark also regularly changes stock, and has anyone thought about how demand for new trends could increase so much that it puts more and more work in the hands of children and poor families working in sweat shops to survive in India? 


Finally, excessive consumerism and the need we feel to buy new pretty things may be the cause of you individually not being able to afford something you truly and really want or need. 


Ask yourself, how many of your clothes you buy on a shopping trip do you really use regularly? 

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